Saturday, January 2, 2010

Shame on Mead Johnson: Giveaway!

Mom Select - Bringing Companies and Moms Together

Wow, it was only two years ago that we were facing the fact that we had to buy formula yet again.  Oh don't get me wrong; having our second son was a true blessing....but I remember what it was like with our firstborn, Jacob.  You see, Jacob was colicky, and no matter what we tried, he spit everything up and was so gassy and fussy....well, it made a first time mom want to lay down and just cry right alongside her screaming infant.  And that I did, several times.  We ended up switching Jacob over to goat's milk, and he did so well after that.  The doctors definitely didn't recommend that, but we knew he was getting amazing nutrients through the goat's milk just because we knew how the owners were feeding the goats and what was going into that milk.  Jacob has since grown to be a healthy, strapping boy....and Jaden, well, he was able to tolerate formula. 

I do remember having to make the choice of what kind of formula to get, though.  Being a naive parent,  I remember not trusting the store brands to give him the nutrients that I thought other name brand formulas would give him.  (Keep in mind here that I am in no way endorsing formula over breastmilk; breastmilk is, hands-down, the best thing you can feed your child.).  Anyway, we ended up going with a name brand, not only because we trusted it more, but we were able to afford it with our WIC checks and even coupons.  It's also what the hospital started us with, so that's what we used. 

Recently, though, MomSelect sent out information about Mead Johnson, the makers of Enfamil Lipil.  Apparently, they have participated in false advertising by stating that store brands of formula are not as nutritionally valuable and do not incur the same developmental benefits as their brand of formula, Enfamil.  This has ended up in a courtroom case. Oh boy, could this upset a lot of moms who could have saved a ton of money?!  I'll let you read what MomSelect has to say about the matter: 

As many of you know, the core goal of MomSelect is sharing. We always jump at the chance to share something valuable with you, whether it's a cool new product, a savings opportunity, or an invitation to a fun event. And when information comes across our desk that's pertinent to you or your readers, we feel like it's our duty to pass it along.

Let us preface what we want to share with you with this- We are in no way endorsing formula over breastfeeding; however, we have learned that many moms are unnecessarily paying more for formula when they choose to bottle feed because of unfair advertising. We thought this information was important enough to share with you and hopefully your readers.

In a landmark federal court case, a jury verdict confirmed that Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other retailers, do not provide the same nutritional benefits as Enfamil.

The jury found that Enfamil advertisements were false and misleading, especially since store- brand formulas have the same nutrients at the same levels as Enfamil. In the process, they have exposed the truth about infant formula: store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk.

So what does this mean to Moms? It means they could have been saving up to $600 a year by using store brand formulas, which cost half as much as Enfamil LIPIL and other national brands.

We want to be very clear that by sending you this information MomSelect is not suggesting that formula feeding is the best available option for infant nutrition; breast milk is best for babies. We just want moms to know that they don't have to spend money unnecessarily.

Here are some more links, so that you can study this more, if desired.

This just goes to show, though, that research is what will benefit the ever watchful, and don't believe everything you hear, Moms.  If you want a resource that will help you navigate the world of baby items and products, consider reading the Consumer Reports Best Baby Products- An A to Z guide to everything you need for your baby. In fact, I'm giving away a copy to one lucky reader; all you expectant Moms, listen up for your chance to enter!  You can enter in one or more ways below; just be sure to leave me a separate comment for each way that you enter.  I'll draw the winner on Friday, January 8, using

1) Leave me a comment, letting me know which baby product you would be interested in learning more about.
2) Follow my blog, or even subscribe to it (but only if you truly want to).
3) Follow me on Twitter; tweet about this giveaway!
4) Blog about this giveaway on your own blog, being sure to link back to Real Heart Prints in your post.
5) Digg or Stumble this post.
6) Place my blog button (located on my sidebar) on your blog (only if you truly want to).
7) Vote for Real Heart Prints on Top Mommy Blogs (just click the Top Mommy Blogs button in sidebar).

Good luck, and Happy New Year!

(Disclosure: I was provided this book, free of charge, in association with MomSelect.)


Ang January 2, 2010 at 1:02 PM  

I am so glad that this info is out there. When not breastfeeding, I have always gone for the cheaper formula since the ingrediants were the same. I felt guilty with my 3 oldest. With my youngest I have no guilt and now moms like me can feel great about making the choice for the cheaper formula.

I would love to learn more about the different carseats, double strollers, and certain toys.


Ang January 2, 2010 at 1:03 PM  

I follow your blog


Ang January 2, 2010 at 1:05 PM  

I have your button on my blog


Ang January 2, 2010 at 1:12 PM  

I follow you on Twitter @justanarmywife and I tweeted about this giveaway.


Kim January 2, 2010 at 1:22 PM  

I want to learn more about which is the best breast pump to get!

Kim January 2, 2010 at 1:22 PM  

and I follow your blog

Anonymous January 2, 2010 at 3:29 PM  

Wow, this would be perfect for us - and at the perfect time too... I just found out I am expecting!
kjlyttle at bellsouth dot net

MOMFOREVERANDEVER January 2, 2010 at 3:44 PM  

the strollers and carseats are big with me

slb3334 January 2, 2010 at 7:50 PM  

car seats

jlmk January 2, 2010 at 10:50 PM  

Car seats are a big one for me (I know nothing). Also, cribs!

dandmrobbins January 2, 2010 at 10:53 PM  

I'm interested in ALL of them. My husband and I are in the adoption process for our first baby and know nothing and have nothing so far. These seem like great products - and safe.

rosannepm January 3, 2010 at 12:10 AM  


rosannepm January 3, 2010 at 12:12 AM  


Jackie January 3, 2010 at 7:59 AM  

I want to learn more about strollers.

Aura January 3, 2010 at 9:14 PM  

It's funny, my friend told me all formula has the same nutrients so she uses the cheaper store brand but I didn't believe her. I guess she's right. I never heard of giving a baby goats milik either. I want to look into strollers now that I'm expecting.
aahaft at gmail dot com

Hotsnotty2 January 5, 2010 at 2:09 PM  

I would be most interested in car seats, thanks!

Linda January 5, 2010 at 8:46 PM  

I need to have information on toddler car booster seats.

chazvgo January 6, 2010 at 1:55 AM  

Id like to know which toddler seats are the best, my son is almost ready to move up :)

erma January 6, 2010 at 5:32 AM  

I'd love to learn about carseats.

Kristin January 6, 2010 at 7:33 AM  

I'd love to learn more about the various carseats out there. Are the more expensive ones really better for my children?

Molly K January 6, 2010 at 11:00 AM  

I am going to be shopping for a high chair soon and I would love to hear what they have to say about them.

Molly K January 6, 2010 at 11:00 AM  

I follow.

*Mirage* January 6, 2010 at 12:50 PM  

I'm interested in what the best breast pump really is! You hear how Medela is the best and the only and blah blah but is it really? My sis got one and it broke right away. Kept losing suction. So now I wonder.

mamamirage at yahoo dot com

On a side note, My babies have both been breastfed mostly, and when I needed to supplement, and also when they weaned themselves onto a bottle, I used Goats Milk! Did you know Goat milk is endorsed by the famous Dr. Sears for feeding to babies who are sensitive to formula? Goat milk is actually easier to digest than cows milk. And anything they put in Formula that isn't in Goat milk can be supplemented with a daily dose of Poly-Vi-Sol. So that's what I did for my babies. Also my friend's son was throwing up formula and skinny and sickly. She switched to goat milk and he started sleeping through the night immediately and was gaining weight and much happier and healthier. When she told her pediatrician he was disgusted that she would feed him goats milk and told her not to. She knew how her son had been so sick on so many kinds of formula for so many months and how he'd completely turned around and was doing so well since switching to goats milk though so she followed her mommy instincts and kept him on goats milk. He's almost 4 now and very smart and healthy.
I get mine in powdered form in a can, it's Meyenberg brand, from the grocery store. I don't live in the country so I don't have the luxury of owning a goat. I wish... ;)

Marianna January 6, 2010 at 12:51 PM  

I'm with the others - definately carseats!
mannasweeps (at))) gmaildotcom

Marianna January 6, 2010 at 12:51 PM  

I follow your blog
mannasweeps (at))) gmaildotcom

Marie January 6, 2010 at 1:10 PM  

I would like to learn about strollers and carseats. My sisters and I would love to win this all three of us has kids under 2 years old and we can share this.

Anonymous January 6, 2010 at 3:39 PM  


Wehaf January 6, 2010 at 5:29 PM  

I definitely want to know more about baby carriers!

urchiken at gmail dot com

theprophecygirl January 6, 2010 at 9:10 PM  

I want to learn more about car seats. There are so many to choose from and I don't want to buy one just because of the color scheme. theprophecygirl at hotmail dot com

naynays1 January 7, 2010 at 1:04 AM  

I would love to learn more about the different carseats.

FDP 4 Life January 7, 2010 at 5:59 AM  

the strollers are my main concern right now

T. January 7, 2010 at 6:16 AM  

Toddler car booster seats

dvice January 7, 2010 at 11:48 AM  

I'd like to learn more about cribs

Gianna January 7, 2010 at 3:12 PM  

I'd love to learn more about car seats.

lilyk January 7, 2010 at 10:34 PM  

I would be interested in learning more about baby toys.

lilyk January 7, 2010 at 10:34 PM  

I voted for you on Top Mommy Blogs.

annie January 8, 2010 at 12:33 PM  

I would be interested in learning more about bottles... I haven't registered yet but went to a store to start looking around and was amazed at the wall of bottles-how do I know which one to pick! My baby (1st one! :)) is due in June so this book would come in really handy since we are just getting started figuring our what we need!

Thanks for the chance to win!

annie January 8, 2010 at 12:37 PM  

i voted for you on top mommy blogs! I hope it helps move you up :)

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